Aligned with the Government of India’s ‘Swachhta Hi Seva’ initiative PepsiCo India in partnership with United Way Delhi has launched a unique digital initiative #WhyWaste. As part of the program, community members such as school & college students, Resident Welfare Associations (RWAs), and the general public are being encouraged to share creative ideas to reuse and upcycle plastic waste generated at home and/or communities.

A special microsite www.whywaste.co.in has been created for submitting entries in form of ‘DIY videos/pic’, slogans & posters, and one-minute pitch videos around plastic waste management. The initiative has so far has received over 2200+ entries from schools and colleges. Residents from these RWAs across Delhi-NCR are being encouraged to make eco-bricks that would then be collected and recycled.

Speaking about the campaign, Mr. Sachin S Golwalkar, CEO, United Way Delhi said, “As we contribute to the Sustainable Development Goals, it is important to find newer and creative solutions. The #WhyWaste campaign has been one such opportunity wherein communities came together to make a conscious step towards upcycling plastic generated at home.”

Announcing the launch of the program, Ahmed ElSheikh, President, PepsiCo India said, “Aligned with its philosophy of Winning with Purpose, PepsiCo India is always on the lookout for opportunities to create awareness around sustainably managing plastics. Our intent clearly is to make sure that plastics never become waste. Our latest program, #WhyWaste is a unique community-driven initiatives were change-makers and sustainability champions have all come together to do their bit in creating a better environment. We are happy to collaborate with a partner like United Way to massify the sustainability message within schools, colleges, RWAs, etc. It is amazing to see the response received in spite of the current operating environment.”

PR Newswire