SALUD, the urban lifestyle brand that introduced the country’s first RTD with G&T 2.0, launches SALUD Merchandise that will bring out fashionable clothing lines and accessories. Salud Merchandise is an online platform aimed at producing contemporary outfits including t-shirts, crop tops, hats, and coasters all of which will sport the Cusp aesthetically, adding panache to your personality and your lifestyle. The merchandise is an extension of the brand ethos that caters to people from all walks of life irrespective of where one comes from or what one does.

SALUD Beverages has set out to create new benchmarks in the beverage, music, and merchandise landscape. With the launch of Salud Merchandise, this vision becomes more holistic as our products i.e. T-shirts and Crop-tops are largely made out of premium cotton-blend fabrics that come in classic black & white color options. On the other hand, the hats come in three striking colors with a matching snapback closure and premium mesh paneling. Every element of this clothing line translates to ‘Celebration of Life’.

Ajay Shetty, Founder- Director, SALUD Beverages, expressing the idea behind Salud Merchandise said, “We are a brand committed to bring out products that are disruptive and fashionable, which appeals to people from all walks of life irrespective of where they come from and what they do. With the launch of SALUD Merchandise, we are creating an ecosystem that is already made strong with our flagship offering G&T 2.0 along with our music under the label Salud Sessions to enhance the brand experience”.

Additionally, the Coasters bring a very contemporary outlook to the entire product portfolio working with artisans. These coasters are completely upcycled that are made out of waste material such as medium density boards, gunny sacks, and their threading, which are handpicked to ensure desired results are achieved at the end of it. These coasters are masterfully crafted and carefully polished with a bold Cusp that is bound to make a bold statement.