Tamil Nadu emerges victorious in the bid to host the Josh South Super Party
From Senthil to Robo Shankar, South India’s biggest party was attended by some of the leading figures from the South Indian entertainment industry
Chennai, 28 April 2022: Josh, India’s fastest growing and most engaged short-video app, has concluded first-of-its-kind IP ‘South Super Party’ in a grand finale in Mahabalipuram, Tamil Nadu, on 23rd April. The state of Tamil Nadu received the honor of hosting south India’s biggest party in the picturesque town of Mahabalipuram after they were declared the victors of the South Super Party campaign.
The South Super Party gave creators from South India the opportunity to interact with some of the biggest artists and creators in Tamil Nadu such as Vijay TV star Robo Shankar, KPY Bala, Vicky and Siva, TSK and popular content creator GP Muthu, who delighted the audience with their comedic performances. They were also treated to special performances by dance group CK6 Official and musical performances by famous singers Srinivas and Velmurgan.
In addition to the festivities of the day, Best Creator Awards were conferred upon top Josh creators by leading actors of the South India’s entertainment industry such as Divya Vadthya, Senthil, Nandita Swetha and Parvati Nair. Tamil influencer Steve Joseph was awarded the Milestone Trophy for reaching over 2 million followers on Josh.
“The passion and the dedication displayed by each of the creators is truly admirable and I congratulate the winners for their spectacular content. The South Super Party was curated to encourage creators locally and to share exciting and entertaining content that their communities love. I would also like to thank the Red FM team for providing a platform that supports the young talent across Bharat and encourages them to move beyond”, said Sunder Venkatraman, Head of Creator and Content Ecosystem, Josh.
In association with Red FM, the South Super Party, launched on 10th April, aimed at engaging the four main South Indian language communities from the Tamil, Malayalam, Kannada and Telugu speaking audiences across the states of Tamil Nadu, Kerala, Karnataka, Andhra Pradesh, and Telangana. This month-long campaign witnessed the four communities compete against each other as they created content that highlighted the beauty of their state.