ASUS strengthens PAN India retail strategy with the launch of two exclusive stores in Chennai
Chennai, 17th November 2021: As a step towards strengthening the brand’s retail footprint across the country, ASUS India, Taiwanese tech giant today announced the launch of two exclusive brand stores in India’s cultural capital city, Chennai. Located at the heart of the city,OMR Thoraipakkam and Ashok Nagar, the new exclusive stores spread across 400 sq. ft.each, and will feature the company’s entire gamut of laptops, desktops, monitors, smartphones and other accessories under one roof.
Talking about the expansion, Arnold Su, Business Head, Consumer and Gaming PC, System Business Group, ASUS India, said, “We are delighted to announce the expansion of our retail footprint in India. Tamil Nadu being an important market for us, inauguration of the new brand stores in Chennai will play a pivotal step towards empowering consumers across different regions of the country with a unique experience of our latest innovation.With a strategic retail expansion approach, we will continue to create more interaction and new touchpoints for our users.”
The new outlets take the mark of the brand’s total retail stores to 14in Tamil Nadu, out of which 7 premium AES are present in Chennai. The stories feature innovative demo zones to offer a premium experience and service to the consumers. They will create an interactive journey for the consumers by providing them with first-hand feel of some of the most advanced and brand’s latest gaming and lifestyle products, ranging acrossPCs, desktops, smartphones and a wide range of accessories.
Details of the retail stores:
- Store 1 – No.4/776, Old Mahabalipuram Rd, Rajiv Gandhi Saalai, Chandrasekhar Avenue, Karapakkam, Thoraipakkam, Chennai 600097.
- GBS System Ashok Nagar – No;24 Trinity complex, 110,4th Avenue,Anna Main Road,Ashok Nagar,Chennai-83