Kick-starting the festivities of 2021 with a 360-degree approach to hygiene

Nature Protect, a range of innovative hygiene products infused with the power of nature has partnered with some of the biggest temples in the country to disinfect and clean the premises on the occasion of India’s biggest harvest festivals. Launched in 2020, the revolutionary range of products by Hindustan Unilever Limited has been built especially for the new reality. With its one-of-a-kind and an evolved approach to hygiene standards, Nature Protect will ensure that the visitors have a safe and secure darshan at the Srikalahasteeswara Temple in Andhra Pradesh, Sri Chamundeshwari Temple in Karnataka, Guruvayur Temple in Kerala, and Meenakshi Amman Temple in Tamil Nadu.

Throughout Indian history and culture, the neem tree has been imbued with spiritual significance and presented as a symbol of health. Infused with neem extract and naturally derived active, the range of products by Nature Protect is the perfect hygiene solution as temples reopen for worship. Nature Protect takes a 360-degree approach to hygiene ensuring safety for the visitors while maintaining the sanctity of the venue.

The temples have been sanitized by a professional disinfection service and the temple cleaning staff has been trained about the range of Nature Protect products and its right usage. The diverse range of Nature Protect products has been used to disinfect the various commonly accessed areas and surfaces such as the kitchen counters, washrooms, prasad counter, donation box, frisking cabins, seating area, and railings. A Nature Protect representative will also be present at the temples providing germ removal wipes outside the gate and at the shoe rack area and sanitizing the visitors’ belongings with the germ removal spray at the security point.

Talking about this unique partnership, Prabha Narasimhan, Executive Director – Home Care, Hindustan Unilever& Vice President – Home Care, Unilever South Asia said, “As we resume our daily routines in the new normal, hygiene and safety have become more pertinent than ever. We wanted to ensure that while we now have the opportunity to return to places of worship, we do so in a safe and secure manner. Nature Protect is the one-stop range for all hygiene requirements that is powered by naturally-derived active and neem. Consumers are aware of the power of nature and neem; hence it was only right to extend Nature Protect’s best in class germ protection to places of worship as well.”

Kajal Aggarwal said, “First of all I would like to wish everyone lots of positivity and good health as we celebrate the first and biggest harvest festival in the New Year. And I am so happy that on this occasion Nature Protect has partnered with some of the biggest temples in India to ensure that the devotees have a safe and hygienic experience as they return to the place of worship. I have been associated with the brand since its launch and have believed in its proposition as it is the perfect balance between efficiency and safety. As this festival marks the celebration of the abundance of nature, this initiative was undertaken using the Nature Protect range which is made with naturally derived actives inspires us to put hygiene first in the New Year.”

“While we have reopened our doors to the devotees, it is crucial for our safety and theirs that we maintain superior hygiene standards. Now more than ever, we need to be conscious about finding a reliable and balanced solution for the new reality. We are glad to have Nature Protect as our partner to provide a safe and secure environment for our visitors.” Said M. Vadivukkarasi – Inspector at Meenakshi Amman Temple, Madurai

As a part of the ‘On You, Around You, In You’ approach, Nature Protect offers a 360-degree hygiene solution including a portfolio of laundry detergent, germ removal wipes, germ kill spray, disinfectant surface cleaner spray, disinfectant floor cleaner along with a disinfectant fruit and vegetable cleaner. The products are available at outlets in Kerala, Tamil Nadu, Andhra Pradesh, Telangana, and Karnataka as well as on leading eCommerce platforms such as Amazon across India.