Swiggy ONE’ launched as India’s first comprehensive membership program
Swiggy ONE’ launched as India’s first comprehensive membership program with benefits across all Swiggy services including food, groceries and more
- With perks like unlimited free delivery and benefits across Swiggy offerings including restaurants, Instamart and Genie, Swiggy believes this is the one subscription every urban consumer would want for their everyday on-demand needs
- The Swiggy One membership is being offered to users at an introductory price of Rs. 299 for the first 3 months and at Rs. 899 for 12 months
- All existing Super subscribers will be upgraded to Swiggy One for free along with a complimentary month-long extension on their existing plan
Chennai, 22 November 2021: Swiggy, India’s leading on-demand delivery platform, has launched an upgraded membership program ‘Swiggy One’ – a comprehensive plan that offers its members unlimited free deliveries, discounts and more benefits across all of Swiggy’s services. In the coming months, additional discounts and benefits will be extended to Swiggy’s other offerings such as its pick up and drop service Swiggy Genie and Meat stores.
Swiggy One is a single-tier membership program that offers unlimited free deliveries from over 70,000 popular restaurants along with unlimited free Instamart deliveries on all orders above Rs 99. Additionally, members can avail extra discounts of up to 30% on their food orders from partner restaurants. Swiggy One will soon extend its members discounts on Genie deliveries as well.
Swiggy has tailored the membership program taking into account consumer ordering patterns post the pandemic and has priced it to offer the best value to all its users. Currently, Swiggy One membership is being offered at an introductory price of Rs. 299 for the first 3 months and at Rs. 899 for 12 months which means, a member will spend just Rs. 75/month for the annual plan. The program is currently live in four cities including Lucknow, Pune, Trivandrum and Vijayawada, and will expand to all 500+ cities in the next two weeks making it the largest and most comprehensive convenience membership program in the country.
Commenting on the new launch, Anuj Rathi, SVP Revenue and Growth at Swiggy said, “With a mission to deliver unparalleled convenience to consumers, we have launched and grown our offerings across food delivery, express grocery and other offerings. The newly launched Swiggy One program brings all these convenience offerings under a single membership plan delivering immense financial savings/benefits to regular Swiggy users. We are excited to witness this new offering delight our consumers every single time while offering outstanding value and convenience.”
All existing Swiggy SUPER members will automatically be upgraded, free of cost, to the Swiggy One program for the remaining period of their active subscription. They will also get a complimentary month-long extension on their existing plan to experience the benefits that Swiggy One has to offer. Swiggy is also working to add more exciting benefits to the Swiggy One program and will be visible to the members over the coming months.